Responsive web design makes your web page look good on all devices. Designing For The Best Experience. For All Users Web pages can be viewed using many different devices: desktops, tablets, and phones. Your web page should look good, and be easy to use, regardless of the device.
Everyone has heard the saying “a picture is worth a thousand words”–and that is especially true when it comes to web design. The images chosen speak for the site; they are the web users’ first impression and initial attraction. Good photography on your website can make the difference between people staying and browsing, or closing out without even giving your company nor products a chance. Photography is your connection with the users.
Content marketing is the process of creating and publishing valuable and relevant content that helps you attract and engage your target audience. By providing your target buyers with engaging content, you can work to build and foster stronger relationships with your leads.
The next step in building your website marketing strategy is to work to build a social media presence. With social media marketing, your company can expand your reach online and work on driving more quality traffic back to your website. The first step in building a social media strategy is determining which social media channels you will use to attract and engage your audience. It’s important to remember that you do not need to be present on every social media platform. Instead, opt to spend your time and resources on the social media channels that your target audience frequents.
Email marketing enables you to get the word out about your new products and promotions while also driving traffic back to your website.
Though the goal may be to bring in as much organic search volume as possible, SEO takes time to work its magic. If you want to speed up your sales cycle a bit, you can introduce paid advertising into your digital marketing strategy. Paid advertising can help you bring more of your target buyers to your site where your content marketing and other elements of your digital marketing strategy can work to convert them. There are two main options of paid advertising that you can introduce into your digital marketing strategy – Google PPC advertising and social media advertising.
SEO stands for ‘Search Engine Optimization’. It’s the practice of optimizing websites to make them reach a high position in Google’s – or other search engines’ – search results. SEO focuses on rankings in the organic (non-paid) search results.
In order for web pages to appear in a prominent position in search results, SEO practices attempt to make a website conform to Google’s algorithm. Although Google’s algorithm remains secret, over a decade of practical experience in SEO means that we have a pretty good idea about the most important factors.
We’ve found that the factors in Google’s algorithm can be divided into two main categories, which together determine the ranking of your website:
On-page SEO factors are all those things you can influence from within your actual website. All manner of technical aspects of your website are important to improve the likelihood of your website ranking well in the search engines. WordPress is actually a pretty SEO-friendly platform. Combined with our Yoast SEO plugin, most technical challenges can be overcome.The structure of your website, your site speed and the content of your site are all crucial on-page SEO factors
As well as on-page SEO factors, there are the off-page SEO factors. These off-page SEO factors are rather more difficult to influence, though. The most important of these off-page factors is the number and quality of links pointing towards your site. The more quality, relevant sites that link to your website, the higher your position in Google will be.
Another off-page factor is your competition relating to the niche of your particular business. In some niches it is much harder to rank than in others. The competitiveness of your market therefore also has a major influence on your chances of ranking..
Never try to fool Google – you should use a sustainable long-term strategy. Using tricks to make your site fit Google’s algorithm only ever works in the short term. Google’s mission is to organize the world’s online information and make it universally accessible and useful. Google wants to show its users the best result for any particular keyword. If you want to rank for that keyword, your aim should be to be the best result.
Being the best result means focusing on technical excellence, great User Experience, flawless website security, and truly awesome content. You should work on all aspects of website optimization in order to be the best result. That’s what an holistic SEO strategy is all about!